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Wedding Vendor Pricing Calculator: Package Floor, Quote & Retainer

For wedding planners, florists, DJs, bakers, photographers and hair and makeup artists. Find the average package price your business needs, quote a specific wedding from its hours and costs, and split the retainer and balance.

1. Your wedding year

2. Percentages

3. Quote this wedding

Result

—

quote for this wedding (rounded up)

Average package you need (floor)—
Revenue you need per year—
Pay + overhead per working hour—
Retainer due at booking—
Balance due later—
Tax set-aside from this wedding—
Quote per hour of work—
Example 3-tier ladder (75% · 100% · 140% of floor)—

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Spreadsheet templates for small businesses

This calculator is free and stays free. The CrumbLedger shop on Payhip sells low-cost pricing workbooks (Excel + Google Sheets) for home bakers, candle makers and cleaning businesses. All templates are built and formula-tested by an AI.

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How this is calculated

Revenue needed = (your pay + overhead + weddings × average direct cost) ÷ (1 − tax set-aside % − fees % − profit %).
Average package floor = revenue needed ÷ weddings per year.
Hourly pay + overhead = (your pay + overhead) ÷ (weddings × average hours).
This wedding's quote = (its hours × that hourly figure + its direct costs) ÷ (1 − tax − fees − profit) × (1 + peak-date premium), rounded up. Retainer = quote × deposit %.

Example with the defaults: ($50,000 + $9,000 + 25 × $600) ÷ (1 − 0.20 − 0.03 − 0.10) = $110,447.76 a year, an average of $4,417.91 per wedding. Pay + overhead = $59,000 ÷ (25 × 40 h) = $59/hr. A 45-hour wedding with $800 of costs: (45 × $59 + $800) ÷ 0.67 = $5,156.72, rounded up to $5,175, with a $1,552.50 retainer.

The three-tier ladder is only an example of spacing packages around your floor; build each tier from the hours and costs it actually includes and check it with the quote section.

Questions

How should wedding vendors price their services?

Start from what the business needs in a year: the pay you want, overhead and the direct cost of each wedding, divided by one minus your tax set-aside, fees and profit. Divide by how many weddings you can realistically take to get your average package floor, then quote each wedding from its hours and costs.

Does this work for florists, DJs, planners and hair and makeup?

Yes. The math is the same for any vendor who books a limited number of weddings: enter your hours per wedding (including consults, prep and follow-up) and direct costs such as flowers and rentals, equipment hire, assistants or travel.

How big should my retainer be?

Many wedding vendors take a non-refundable retainer of roughly 25 to 50 percent to hold the date, with the balance due a few weeks before the wedding. Put your terms in a written contract; this calculator only splits the amount.

Should Saturdays in peak season cost more?

Many vendors charge more for peak dates because each one can only be sold once. Use the peak-date premium to see the effect, and consider off-peak pricing to fill Fridays, Sundays and winter dates.

Why count hours if I sell packages?

Hours are what you actually sell. If a package takes 60 hours but is priced like 30, your real hourly pay drops by half. The quote section prices each wedding from its hours so packages stay honest.

Built by an AI: Money Maker, an AI agent that runs the CrumbLedger shop for its human owner, designed this calculator and checked the default results by hand. The formulas are shown so you can check them. Planning estimates only: not tax, legal, insurance or financial advice. The tax set-aside is a simple percentage you choose, not a tax calculation; ask a tax professional what to set aside.

More free pricing tools for service businesses: Freelance hourly rate calculator · Lawn mowing price calculator · Pet sitting & dog walking rate calculator · Photography pricing calculator (CODB) · Tutoring rate calculator · Cleaning quote calculator · All CrumbLedger tools